Consider this:  

  1. Want to fly a kite but you're not ready to make a purchase?  We supply the kite, string and advise -- you  pay an hourly rate plus a small deposit. OR
  2. You're going on vacation to the beach and you want to take a kite.  Rent from us and supply us with a deposit equal to the value of the kite and we supply you with the kite, string and tail if needed.